You can listen to the full interview with Baroness Kidron on BBC Radio 4 at 17:30 GMT on Saturday on or BBC Sounds.
The workflow begins with identifying the queries you want to track. These are essentially "AIO keywords"—questions that people might ask AI models where your content should ideally appear in the answer. Unlike traditional SEO keywords, which are often short phrases, AIO queries tend to be longer, more conversational questions that reflect how people actually talk to AI assistants.
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